Leading The Subprime Revolution the Right Way

June 28, 2013

The return of subprime and alternative lending

 

Los Angeles, CA (PRWEB) June 28, 2013

Athas Capital Group, the nation’s leading hard money direct lender, is proud to announce its entry into the subprime market. Athas Capital will bring the same kind of innovative business strategies that has made it one of the most successful direct lenders in the hard money space. Since the company’s inception in 2007, Athas Capital has been on the leading edge of innovation in the hard money world and the underlying principles of the company have never wavered: be the best at what you do, work harder than the competition, and never write a loan you don’t believe in. It is with these thoughts in mind that Athas has created its premier subprime product which is destined to become the industry standard.

Why is now the right time for Athas to step into subprime lending? Brian O’Shaughnessy, Athas Capital’s CEO, explains “Well, truthfully, I got tired of waiting for subprime to come back on its own.” Given the fact that conventional lenders have restricted lending practices and guidelines so much so that home ownership is at a 19 year low, right now seems to be the perfect time for Athas to enter the market. “There is a tragically underserved segment of the mortgage market that exists between the conventional market and the hard money market,” O’Shaughnessy continues, “Here at Athas, we want to bridge that gap but we want to do it the right way. We have a long-term business model we are following that has led us to the top of the hard money market as a direct lender. We didn’t get to where we are by deviating from our lending philosophy.” read more

Advertisements